All posts tagged Copy

Will an Art Buyer Really Read Your Blog?

Question: With today’s busy schedules, are creative directors and art buyers taking time to read blogs? Yes, everyone is busy and multitasking, but I do believe that art directors and creative directors are taking the time to read certain photographers’…

My Marketing Adventure: Developing My Brand Strategy

February 20, 2012 @ 9 a.m. in The Marketing Lab by Ken Kaminesky | Ken Kaminesky Photography View Comments It’s Not How it Looks. It’s How it Works. I knew that developing the design elements of my branding strategy would…

On Subject Lines and Pitches: Cultivating the Click-Through

February 17, 2012 @ 10 a.m. in The Marketing Lab by Katherine Hennessy | kate & company View Comments Question: What kind of copy gets emails opened and clicked through? What are the best subject lines? Should I include a…

Is Twitter Shallow?

December 23, 2011 @ 9:15 a.m. in The Marketing Lab by Melissa Pang | Agency Access View Comments Question: Is Twitter actually useful? I feel like it’s impossible to form a meaningful relationship in 140 characters and I don’t have…

How to Overcome Newsletter Phobia

November 30, 2011 @ 2 p.m. in The Marketing Lab by Melissa Pang | Agency Access View Comments Question: How to get over the fear to send a newsletter into the world? Maybe it sounds funny, but I have this…

Picking Out the Decision Makers from the Influencers

October 26, 2011 @ 1 p.m. in The Marketing Lab by Ilise Benun | Marketing Mentor View Comments Question: How do I ensure that my email campaign is not just going to the right target audience, but to the individual…