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All posts tagged Direct Mail

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The Wonderful World of Zines

For the last couples of years, using zines as alternative forms of promotion has been a hot topic of discussion by professionals and professors in art schools.. Should artists commit a certain number of hours outside of paid work to…

bag-and-hands

Lunch With A Creative Director

Recently the folks at the Lab asked me if I could shed light on the subject of what kind of self-promotion gets the attention of a Creative Director. Having been a Creative Director for some of the world’s most influential…

Going Postal

Going postal

Q: What should I consider when designing a postcard promo? On top of the usual interoffice related emails they receive, an art director can get an average of three to twenty unsolicited emails a day from various creative people. I…

Portfolio Image: © Friend + Johnson

Simple postcards vs. fancy direct mail: which works better?

Q: How do postcards perform (compared to specialty pieces) with editors and art buyers? How postcards perform compared to more specialty pieces of direct mail is the $64 million question. As agents, we guide the talent we represent to do…

© Winnie Au

Dialogues Podcast: Email and direct mail campaigns that nailed it

Q: What types of promotions get noticed? Before we get into this podcast, we just wanted to let YOU, the reader – or listener in this case – know we’ve done something a little different. Podcast’s are great but we’re…

Consistent and Patient Marketing Encourage Clients to Hire You

Question: How long do you have to be marketing before you move to the relationship stage, and to quoting on a project? It varies from client to client, but if you’re marketing appropriate work to a good contact list, then…

© Andrea Maurio

Real reactions to artist postcards: kept or tossed?

Q: I hear most creatives toss marketing materials. How do I make a lasting impression and distinguish my direct mail piece from the competition? Backstage With a Promo Card at a Magazine The time for me to check my direct…

Consistency, Creativity and Simplicity Fuel Direct Mail Success

July 5, 2012 @ 11 a.m. in The Creative Lab by Brian Taylor | BTillustration.com View Comments Question: How important is direct mail in the editorial field? Is it better to keep the direct mail piece simple yet creative and…

To Personalize Direct Mail Promos, You Have to Bring the Passion

July 2, 2012 @ 10 a.m. in The Creative Lab by Ian Summers | Heartstorming View Comments Question: How can I make my direct mail promotions feel more personal? You can only personalize a direct mail piece when you know…

What Not To Do With Your Direct Mail

June 22, 2012 @ 12 p.m. in The Marketing Lab by Heather Elder | Heather Elder Represents View Comments Question: Are there “right” and “wrong” ways to approach direct marketing? What should I NOT do with my direct marketing campaign?…