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All posts tagged Email Design

Webinar: Ad Agencies’ Selection and Hiring Proccess

Q: How can I market myself more efficiently to ad agencies? Last week Agency Access and Photoshelter teamed up to bring you this great webinar. In case you missed it, creative consultant Kristina Hicks lifted the veil on improving your…

Marketing to the right people

Marketing to your existing clients

Q: I have a marketing plan for attracting new clients. What about my current clients? Should I separate them from that pack and make my marketing efforts more personal, or mix them in with the “new” crowd at times? My…

photojack’s Marketing Makeover: Can Photographers Trust Designers?

March 5, 2012 @ 2 p.m. in The Marketing Lab by Jack Hollingsworth | Jack Hollingsworth View Comments Learning to trust designers with your marketing promotions, in and out I’m a design snob. I came out of the womb appreciating…

My Marketing Adventure: Developing My Brand Strategy

February 20, 2012 @ 9 a.m. in The Marketing Lab by Ken Kaminesky | Ken Kaminesky Photography View Comments It’s Not How it Looks. It’s How it Works. I knew that developing the design elements of my branding strategy would…

The Good and Bad News About Video In Email Campaigns

January 25, 2012 @ 11 a.m. in The Marketing Lab by Melissa Pang | Agency Access View Comments Question: Can a movie be sent as part of an email blast? If you’re glowing over a recently finished motion piece but…

Crafting an email that clients will open

How to craft an email that clients will open

Q: What are some tips for effective email layout and design? And does the design of the email – just images versus images and text – affect whether it is delivered or bounced? There’s no replacement for doing your homework…

How to Overcome Newsletter Phobia

November 30, 2011 @ 2 p.m. in The Marketing Lab by Melissa Pang | Agency Access View Comments Question: How to get over the fear to send a newsletter into the world? Maybe it sounds funny, but I have this…

Email Mass Marketing vs. Targeting Art Buyers

November 1, 2011 @ 9:15 a.m. in The Marketing Lab by Suzanne Sease | Suzanne Sease Productions View Comments Question: What do art buyers prefer in email marketing and how do I best use my database to target and approach…

Picking Out the Decision Makers from the Influencers

October 26, 2011 @ 1 p.m. in The Marketing Lab by Ilise Benun | Marketing Mentor View Comments Question: How do I ensure that my email campaign is not just going to the right target audience, but to the individual…

Email Statistics Are More Than Just Numbers

October 18, 2011 @ 9:30 a.m. in The Marketing Lab by Heather Elder | Heather Elder Represents View Comments Question: How can email marketing fit into an overall marketing scheme in terms of mining data from email responses to generate…