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All posts tagged Estimating


Congratulations — You (Almost) Have the Job

The client has seen your work. The creative team recommends you. You’re on a first-name basis with the art buyer. Isn’t that enough to get the job? Absolutely…sometimes. But other times it won’t be so simple. In case you haven’t…

21-questions: estimating

From the Archives: 21 questions to accurately estimate a photography job

Q: We have a client that demands copyright. I understand this is bad business practice to comply with their demands, but what is a fair charge to ask for so we can begin negotiations and still land the job?

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The All-Important Treatment

Congrats! You have been asked to bid on a shoot that is right up your alley! You get to work, trying to account for all the details of the shoot to provide an accurate, competitive estimate. Many photographers may stop…

Following up after bidding for a job

Following up (carefully) after bidding a job

Q: After I bid a job, how should I keep in touch? The first rule of thumb is to ask your client when he or she is planning to make a final decision regarding your estimate. Be aware, though: Those…

Estimating and Negotiating: Where am I Going Wrong?

May 11, 2012 @ 12 p.m. in The Business Lab by John Berthot | FOCUS View Comments Question: I have put in bid after bid. It always ends up with me not getting the job, though the art buyers tell…

Breaking In? Ask Plenty of Questions – and Be Nice!

April 30, 2012 @ 1 p.m. in The Business Lab by Andrea Maurio | Agency Access View Comments Question: It’s so hard to know what to charge when you’re starting out. How do I know if I’m being taken advantage…

15 Questions and Strategies for Illustrators to Properly Estimate

April 2, 2012 @ 11 a.m. in The Business Lab by Simone Friend & Beth Johnson | Friend + Johnson View Comments Question: Clients always ask for an estimate, and I tend to low-ball – any good strategies for coming…

The Photographer’s Rules of Thumb for Successful Negotiating

February 29, 2012 @ 12:30 p.m. in The Business Lab by Bonnie Brown | Bonnie Brown View Comments Question: Does the opportunity to negotiate still exist? Clients like to hear a number and if you’re not there (at a low…

Visually Estimating like a Treatment Champ

February 16, 2012 @ 11 a.m. in The Business Lab by Amanda Sosa Stone | Amanda Sosa Stone View Comments Question: After the initial creative call, what can I do to stand-out from my competitors? I’ve heard of artists providing…

Creatively Reeling in the Non-Offered Bid

December 14, 2011 @ 11 a.m. in The Business Lab by John Berthot | FOCUS View Comments Question: How do you approach and make a sale to someone just looking for information and an estimate? Someone just looking for information…