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All posts tagged Image Selection

What Not To Do With Your Direct Mail

June 22, 2012 @ 12 p.m. in The Marketing Lab by Heather Elder | Heather Elder Represents View Comments Question: Are there “right” and “wrong” ways to approach direct marketing? What should I NOT do with my direct marketing campaign?…

Want to “Move” an Art Buyer? It’s All About the Images

May 17, 2012 @ 11 a.m. in The Marketing Lab by Louisa Curtis | Chatterbox Enterprises View Comments Question: What is it about promotional pieces that move ADs and art buyers to pick up the phone and call you? Images?…

Portfolio Edits: To Mix or Not to Mix

March 29, 2012 @ 1 p.m. in The Marketing Lab by Amanda Sosa Stone | Amanda Sosa Stone View Comments Question: Should work be mixed together in one main portfolio or be broken down into very specific portfolios according to…

How Reps Influence an Illustrator’s Portfolio

February 27, 2012 @ 9:15 a.m. in The Marketing Lab by Michael Thibeault | Art Rep NYC View Comments Questions: How much brand and/or art direction do most reps give illustrators for their portfolio? I work for the illustrator and…

photojack’s Marketing Makeover: The Re-Launch of JackHollingsworth.com

February 6, 2012 @ 1 p.m. in The Marketing Lab by Jack Hollingsworth | Jack Hollingsworth View Comments Taking it personally: The right online image requires the proper persona It’s not at all uncommon for commercial photographers to have multiple…

My Marketing Adventure: Surviving the Website Edit

January 23, 2012 @ 11 a.m. in The Marketing Lab by Ken Kaminesky | Ken Kaminesky Photography View Comments Editing Thousands of Images Was Hard Enough … On To My New Website Just Do It For me, one of the…

Photographing the Hero Shot

November 21, 2011 @ 1 p.m. in The Marketing Lab by Karen D’Silva | Karen DSilva Creative Services View Comments Question: How do you select the right images to group together for your campaign? What makes a “hero” image stand…