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All posts tagged Integrated Marketing

Marketing with intent: goals, strategies and tactics

Q: How does one differentiate between goal, strategy and tactic in a targeted marketing campaign? Can you share some examples of artists with a successful plan that includes these? A targeted marketing plan is an essential tool to drive your…

My Marketing Adventure: Developing My Brand Strategy

February 20, 2012 @ 9 a.m. in The Marketing Lab by Ken Kaminesky | Ken Kaminesky Photography View Comments It’s Not How it Looks. It’s How it Works. I knew that developing the design elements of my branding strategy would…

Capitalizing on Trust

November 8, 2011 @ 10 a.m. in The Marketing Lab by John Berthot | FOCUS View Comments Question: What is the best way to seamlessly integrate marketing and sales? “Marketing is the activity, set of institutions, and processes for creating,…

Branding, Style and Your Website

October 27, 2011 @ 10:30 a.m. in The Marketing Lab by Louisa Curtis | Chatterbox Enterprises View Comments Question: What’s the best design to grab your viewer, and how do you best get it out there? Before we Talk About…

How to Make the Most of Your Marketing Dollar

October 3, 2011 @ 2 p.m. in The Marketing Lab by Neil Binkley | Neil Binkley View Comments Question: I know there is no way of knowing who prefers what but I recently went to an event and half liked…

Tweeting, Posting and Blogging, Oh My!

September 20, 2011 @ 10 a.m. in The Marketing Lab by Katherine Hennessy | kate & company View Comments Question: Is it better to have a blog or a Facebook or Twitter page and is there really a need for…

Your Website and Social Media Are Not Enough

September 7, 2011 @ 11:15 a.m. in The Business Lab by Neil Binkley | Neil Binkley View Comments Question: Can you make a business plan based on just web effort? Answer: You could, but why stop there? I think it’s…

Does Social Media Really Work for Photographers?

August 9, 2011 @ 10 a.m. in The Marketing Lab by Jack Hollingsworth | Jack Hollingsworth View Comments Question: Is social media marketing appropriate for every type of business? I can’t speak for all businesses in general, but I can…

Dialogues Podcast: The Best Channels for Artists’ Promotions

August 2, 2011 @ 9:30 a.m. in The Marketing Lab by Dialogues Podcast View Comments Question: What are the most effective marketing channels for artist promotion? There are two factors that are absolute in marketing. The first is that you…

10 Ways to Focus Your Promotional Marketing Towards Clients

July 27, 2011 @ 9:30 a.m. in The Marketing Lab by John Berthot | FOCUS View Comments Question: As an artist, what is the best way to promote myself to get my work in front of the right art directors?…