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All posts tagged Marketing

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What To Include In Your Portfolio

Your photography portfolio is one of the best tools that you have at your disposal to market yourself as a photographer. In an instant, it shows your prospective clients how skilled you are at shooting, how creative you are, and…

AXS Hangouts: No Fear SEO

Learn about search engine optimization for artists – strategies to break down barriers to reach the top of the search ranks.

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Promoting North of the Border Post CASL

On Canada Day, July 1st, a new law went into effect that is making it more difficult for freelancers to promote to potential Canadian clients. The new law is called Canadian Anti Spam Legislation or CASL for short. The intent…

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King of the CASL

New legislation enacted by the Canadian government this year has been causing a shakeup in the freelance artist community. The Canadian Anti Spam Legislation (dubbed “CASL”) takes effect July 1st of this year. Among other provisions, the new law now…

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The Wonderful World of Zines

For the last couples of years, using zines as alternative forms of promotion has been a hot topic of discussion by professionals and professors in art schools.. Should artists commit a certain number of hours outside of paid work to…

AXS Hangouts: Define Your Market. Build Your List

A fantastic primer on how to begin marketing your work as a freelance artist.

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Email Is Your Secret Weapon

When marketing your services online, you can depend on one thing. Change.

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Using Specialties To Build A Targeted List

Are you a photographer who shoots within multiple specialties? The conundrum you are likely facing is how to narrow down the companies to promote yourself to. While I can’t tell you which companies are the best to choose for your…

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Leveraging Social Media For Your Business

Before the dawn of the internet and social media, creatives had to spend thousands of dollars getting their work printed in huge catalogs the size of miniature phone books that potential hiring art directors and art buyers would look at….