All posts tagged Return on Investment

How to get visitors past your homepage

How to get website visitors past your homepage

Q: What’s the best way to get potential clients to click past the home page and keep them there? The first step is to set your business goals, and define the website metrics you’ll use to measure your progress. “Click…

How to Market Cheaply – Without Looking Cheap

Question: How do you create a direct mail/email campaign with a low budget without coming off looking cheap or like you’re broke? Concept reigns! Creating an email campaign that rocks means creating a campaign that’s connected conceptually and stylistically. Make…

Two Approaches to Measuring Your Website’s Success

July 25, 2012 @ 9:30 a.m. in The Business Lab by Alex Wright | Dripbook View Comments Question: What’s the best way to measure the success of my website, and whether I’m getting a sufficient return on my investment? We…

Making a Big Marketing Impact on a Small Budget

June 25, 2012 @ 11 a.m. in The Business Lab by Daniel Fishel | Daniel Fishel Illustration + Design View Comments Question: How can I move forward on a lower budget? Where should I invest my money to see the…

photojack’s Marketing Makeover: Campaign Manager Pro: My Progress So Far

May 30, 2012 @ 9:30 a.m. in The Marketing Lab by Jack Hollingsworth | Jack Hollingsworth View Comments The No. 1 question I get asked about Campaign Manager Pro: “Is the program worth it?” I think what most fellow photographers…

Sales and Marketing: Two Sides of the Same Coin

May 3, 2012 @ 11 a.m. in The Marketing Lab by Heather Lefort View Comments Question: How exactly is sales different from marketing? Although often confused for each other, sales and marketing are very different. But they both require a…

3 Tools to Optimize Your Photography Website

April 5, 2012 @ 11 a.m. in The Marketing Lab by Allen Murabayashi | PhotoShelter View Comments Question: What are some tools to analyze your website’s effectiveness? You can’t determine your website’s “effectiveness” until you define its goals. Is the…

Email Marketing Campaign Success Stories for Photographers and Illustrators

March 22, 2012 @ 12 p.m. in The MarketingLab by Amanda Sosa Stone | Amanda Sosa Stone View Comments Question: What email campaigns are generating calls and bookings? I would like to see some examples of a successful artist’s email…

Dialogues Podcast: Making a Direct Impact via Direct Mail

February 24, 2012 @ 11 a.m. in The Marketing Lab by Dialogues Podcast View Comments Question: How can artists make their direct mail really stand out from competitive campaigns? In this week’s instructive Dialogues Podcast, top industry consultants discuss affordable…

Can You Really Justify the Cost of Direct Mail Campaigns?

December 20, 2011 @ 9:30 a.m. in The Marketing Lab by Suzanne Sease | Suzanne Sease Productions View Comments Question: How do I justify the cost of direct mail versus the return? What return on investment can I expect? Imagine…