All posts tagged sales

5 Rules for the Confident Cold-Caller

Question: Anyone can market behind their computer or mail, and I know I can’t just let my work speak for itself. Can you give me some confidence-builders so I can make phone calls and meet potential clients? Cold-calling potential clients…

When it Comes to Marketing, There’s Room for Pushing and Pulling

June 20, 2012 @ 2 p.m. in The Business Lab by John Berthot | FOCUS View Comments Question: I’ve heard of two types of sales strategies, push versus pull. How can I pull a client in versus push a client…

4 Ways For Illustrators To Be Better Salespeople

June 12, 2012 @ 9:30 a.m. in The Business Lab by Simone Friend & Beth Johnson | Friend + Johnson View Comments Question: Any tips for building sales confidence in new commercial illustrators? I don’t want my sales inexperience to…

Pump Up the Personal, Skip the “Salesy”

May 22, 2012 @ 9:30 a.m. in The Marketing Lab by Bonnie Brown | Bonnie Brown View Comments Question: How do I market myself without coming off as too “salesy?” Marketing is all about having a great product or service,…

© Calvin Lockwood

A strong foundation for successful cold calls

Q: Does cold calling really work? This is a topic that has and will continue to have a lot of discussion. In my opinion, yes, it does work – but first and foremost you need to have a strong foundation:

Sales and Marketing: Two Sides of the Same Coin

May 3, 2012 @ 11 a.m. in The Marketing Lab by Heather Lefort View Comments Question: How exactly is sales different from marketing? Although often confused for each other, sales and marketing are very different. But they both require a…

Secrets of the Successful Cold Call

April 16, 2012 @ 10 a.m. in The Business Lab by Bonnie Brown | Bonnie Brown View Comments Question: What kind of questions should I be asking potential clients during a cold call? Cold calls, thy name is hell! As…

Blending Your Creative Nature With Your Sales Efforts

January 20, 2012 @ 10:15 a.m. in The Business Lab by Judy Herrmann | Herrmann + StarkeView Comments Question: How do I get into “salesperson” mode and then switch back to “creative” mode? Though it may not feel that way,…

8 Ways to Market Personal Work to Art Buyers

January 4, 2012 @ 12:30 p.m. in The Marketing Lab by Heather Elder | Heather Elder Represents View Comments Question: How can I make my personal work work for me – as in how do I market it to attract…

What is Your Direct Mail Campaign Worth?

December 22, 2011 @ 12:30 p.m. in The Marketing Lab by Jennifer Kilberg | FluidVision View Comments Question: What works best when designing and planning your direct mail promotions? Keeping my name in mind is one thing, getting that to…