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All posts tagged SEO

AXS Hangouts: No Fear SEO

Learn about search engine optimization for artists – strategies to break down barriers to reach the top of the search ranks.

freelance-anonymous

Freelancer Anonymous: Keeping Your Name Off Your Work

Today’s Lab blog features a great write-in question from one of our readers. We tapped attorney Rachel Brenke, aka the LawTog, to give her advice on how to address this sensitive situation. Q: In some cases, especially in the early…

404 error

Beware the Dreaded 404 Error

As an SEO consultant, I’m frequently asked, “What steps can I take to improve the ranking of my website on Google?” There are more than 200 “signals” that Google analyzes in its algorithm, and that number climbs constantly. The key…

The Top 6 Free Online Marketing Resources

June 18, 2012 @ 11 a.m. in The Marketing Lab by Allen Murabayashi | PhotoShelter View Comments Question: Where can I find help for marketing planning? There’s a plethora of information related to marketing planning on the web. Here’s a…

3 Tools to Optimize Your Photography Website

April 5, 2012 @ 11 a.m. in The Marketing Lab by Allen Murabayashi | PhotoShelter View Comments Question: What are some tools to analyze your website’s effectiveness? You can’t determine your website’s “effectiveness” until you define its goals. Is the…

Managing Your Social Media Resources

March 30, 2012 @ 12 p.m. in The Marketing Lab by Jim Jordan | Jim Jordan Photography View Comments Question: I’m getting website and social networking fatigue! How can I best manage my time not just maintaining portfolio sites like…

Photographers and Inbound Marketing: Getting Noticed by Clients

March 15, 2012 @ 11 a.m. in The Marketing Lab by Allen Murabayashi | PhotoShelter View Comments Question: If most art buyers and creatives are being inundated with email and direct mail promotions and don’t have time for meet and…

Dialogues Podcast: The Artist’s Website in an Increasingly Digital World

March 6, 2012 @ 9:30 a.m. in The Marketing Lab by Dialogues Podcast View Comments Question: What directions do you see artists’ websites heading in our digitally focused world? For today’s photographers and illustrators, keeping up with digital innovations –…

Illustration by Marc Scheff

3 rules for successful social media marketing

Q: Does social networking really pay off as a marketing strategy? Social networking can be a great marketing tool if you follow three basic rules: Be good Be nice, and Have a high signal-to-noise ratio If you put out good…

Dialogues Podcast: Optimizing the Engines of Success

January 27, 2012 @ 12 p.m. in The Business Lab by Dialogues Podcast View Comments What are the best practices of search engine optimization … and why do I care? This special podcast features an informative one-on-one with Detroit-based commercial…