All posts tagged Stock

The No. 1 Strategy for Breaking Into Stock Imagery

Question: How can I attract and market to clients looking for stock? There is a simple but time-proven axiom in the picture business that applies to this question: Generalists strive while specialists thrive. The competition in today’s tumultuous stock industry…

Should Illustrators Plan a Back-Up Career?

Question: I’m concerned about the future of illustration. I love illustrating, but I’m afraid that if the company I work for goes under I won’t be able to make a living illustrating. I feel like it would be in my…

Your Brand (or Brands) and Your Target Audience

June 26, 2012 @ 9:30 a.m. in The Business Lab by Paul H. Henning | Stock Answers View Comments Question: I’m branding for editors and art buyers. How is that different from branding for stock sales? All branding basically has…

Pricing, Quality and Microstock’s Uncertain Future

May 16, 2012 @ 1 p.m. in The Business Lab by Paul H. Henning | Stock Answers View Comments Question: What’s going on with the merge of microstock and traditional stock? What will happen to microstock? The assault on “traditional…

Stock Photography: Know What You’re Getting Into

March 21, 2012 @ 11 a.m. in The Business Lab by Paul H. Henning | Stock Answers View Comments Question: Can you give me some feedback regarding going the “stock” route in today’s market? You’ll hear lots of doom and…

A Stock Photograph’s Worth: Pricing and Licensing

November 17, 2011 @ 11:15 a.m. in The Business Lab by Heather Elder | Heather Elder Represents View Comments Question: What are some methods to figure out pricing for the licensing rights of photographs I want to sell as stock?…

Sending Mixed Messages in Online Portfolios

July 14, 2011 @ 9:45 a.m. in The Marketing Lab by Ellen Boughn | Ellen Boughn View Comments Question: Should work shown online be mixed together in one main portfolio or be broken down into very specific portfolios according to…