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All posts tagged Strategic Marketing


Own Your Past, Live in the Present, Plan For the Future

Q: As freelancers, the product we pitch doesn’t exist yet, but is based on work that was previously created. How do we sell based on the past?

The Social Media Landscape

The Social Landscape In 2014

Social Media provides business professionals more than just a way of interacting with friends and their personal network — websites like Facebook, Twitter, Pinterest and Instagram allow people to showcase their work and their personalities too.


Welcome Aboard, JP!

We’d like to welcome Jennifer Perlmutter aka JP to the Agency Access family. JP is our newest Creative Consultant, and she wanted the opportunity to introduce herself and say a few words about her experiences and her vision: I cannot…

3 Steps to Cut Back On Overwhelming Marketing Tasks

Question: I try to be as active as I can in the photography community, but I also have assignments to complete and marketing to attract new business. What are some areas I can cut back on or add in (such…

Marketing Video: Proceed With Caution

Question: When is the right time to begin marketing my motion work and putting videos on my website, as opposed to sharing it on my blog or social media? Venturing into a new medium such as video is exciting and…

Marketing with intent: goals, strategies and tactics

Q: How does one differentiate between goal, strategy and tactic in a targeted marketing campaign? Can you share some examples of artists with a successful plan that includes these? A targeted marketing plan is an essential tool to drive your…

Do (and Don’t) Market Your Personal Work

Question: I have a lot of new personal work that I’ve done during downtime. It’s different from my “regular” work. How might I go about integrating it into my plan? Personal work is crucial. It doesn’t matter if your personal…

Consistent and Patient Marketing Encourage Clients to Hire You

Question: How long do you have to be marketing before you move to the relationship stage, and to quoting on a project? It varies from client to client, but if you’re marketing appropriate work to a good contact list, then…

When it Comes to Marketing, There’s Room for Pushing and Pulling

June 20, 2012 @ 2 p.m. in The Business Lab by John Berthot | FOCUS View Comments Question: I’ve heard of two types of sales strategies, push versus pull. How can I pull a client in versus push a client…

Be Careful When Showcasing Your Personal Work

May 29, 2012 @ 11 a.m. in The Marketing Lab by Simone Friend & Beth Johnson | Friend + Johnson View Comments Question: I understand the value of including some personal work on my website, but where and when should…