All posts tagged Success Stories

© Winnie Au

Dialogues Podcast: Email and direct mail campaigns that nailed it

Q: What types of promotions get noticed? Before we get into this podcast, we just wanted to let YOU, the reader – or listener in this case – know we’ve done something a little different. Podcast’s are great but we’re…

© Andrea Maurio

Real reactions to artist postcards: kept or tossed?

Q: I hear most creatives toss marketing materials. How do I make a lasting impression and distinguish my direct mail piece from the competition? Backstage With a Promo Card at a Magazine The time for me to check my direct…

photojack’s Marketing Makeover: Campaign Manager Pro: My Progress So Far

May 30, 2012 @ 9:30 a.m. in The Marketing Lab by Jack Hollingsworth | Jack Hollingsworth View Comments The No. 1 question I get asked about Campaign Manager Pro: “Is the program worth it?” I think what most fellow photographers…

Dialogues Podcast: What Makes an Email Promotion Successful?

April 17, 2012 @ 10 a.m. in The Marketing Lab by Dialogues Podcast View Comments Question: What makes a successful email promotion? It’s one of the most common – and important – questions on the minds and lips of freelance…

Email Marketing Campaign Success Stories for Photographers and Illustrators

March 22, 2012 @ 12 p.m. in The MarketingLab by Amanda Sosa Stone | Amanda Sosa Stone View Comments Question: What email campaigns are generating calls and bookings? I would like to see some examples of a successful artist’s email…

An Expert’s Guide to Social Media Networking

March 16, 2012 @ 9:30 a.m. in The Marketing Lab by Suzanne Sease | Suzanne Sease Productions View Comments Question: Social networking has blown up so much it reminds me of email promotions. Are art producers, creative directors and other…

Illustration by Marc Scheff

3 rules for successful social media marketing

Q: Does social networking really pay off as a marketing strategy? Social networking can be a great marketing tool if you follow three basic rules: Be good Be nice, and Have a high signal-to-noise ratio If you put out good…

Time, Money or Both: Taking the Video Plunge

February 2, 2012 @ 1 p.m. in The Business Lab by Suzanne Sease | Suzanne Sease Productions View Comments Question: How much should I be investing in the transition from still to video? I don’t want to be a photographer…