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All posts tagged Target Market

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What Buyers Want From Photographers

What Buyers Want From Photographers

For the third year in a row, Agency Access has partnered up with PhotoShelter to produce the annual “What Buyers Want From Photographers” e-book.The guide has been completely updated with new surveys, case studies, interviews and statistics from real life…

Webinar: Ad Agencies’ Selection and Hiring Proccess

Q: How can I market myself more efficiently to ad agencies? Last week Agency Access and Photoshelter teamed up to bring you this great webinar. In case you missed it, creative consultant Kristina Hicks lifted the veil on improving your…

How to get noticed

Getting noticed: how to catch the eye of a rep

Q: What does an artist representative look for when sorting through their daily submissions for new talent? As a photo agent, my email is flooded on a daily basis with submissions from photographers seeking representation. I take the time to…

Now trending: Daditude

Now Trending: “Daditude”

Now Trending is a new series by consultant Karen D’Silva. A few times a year, Karen will take a look at emerging and current trends in the advertising industry to help commercial artists gain insight into what art buyers and…

Marketing to the right people

Marketing to your existing clients

Q: I have a marketing plan for attracting new clients. What about my current clients? Should I separate them from that pack and make my marketing efforts more personal, or mix them in with the “new” crowd at times? My…

Email Marketing: If Doors Are Closing, Find Another Way In

Question: What challenges are you facing as (some) big agencies close the door on email? Big agencies are inundated with emails every day, as are smaller agencies. The average result on email marketing is approximately 2% – that’s how many recipients,…

How to Snag a New Segment of Clients

Question: What are some of the best strategies to go after a new, emerging creative segment? Segment marketing, sometimes called “target marketing” or even “niche marketing,” is the most powerful, affordable and effective marketing tool we have to grow our…

5 Rules for the Confident Cold-Caller

Question: Anyone can market behind their computer or mail, and I know I can’t just let my work speak for itself. Can you give me some confidence-builders so I can make phone calls and meet potential clients? Cold-calling potential clients…

Dialogues Podcast: Expanding to New Geographic Markets

June 29, 2012 @ 11 a.m. in The Business Lab by Dialogues Podcast View Comments Question: How can I land new clients outside of my geographic area? Back in the day, the thought of a small business growing beyond its…

Your Brand (or Brands) and Your Target Audience

June 26, 2012 @ 9:30 a.m. in The Business Lab by Paul H. Henning | Stock Answers View Comments Question: I’m branding for editors and art buyers. How is that different from branding for stock sales? All branding basically has…