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All posts tagged Website Marketing

PhotoPlus Expo: On ‘The Wonderful World of Websites and More’

Back in October, four high-profile creative buyers gave a fascinating panel discussion on photographers’ websites (moderated by yours truly!) to kick off the 2012 PhotoPlus Expo. Here’s a recap of what we talked about and the four top tips to…

How to get visitors past your homepage

How to get website visitors past your homepage

Q: What’s the best way to get potential clients to click past the home page and keep them there? The first step is to set your business goals, and define the website metrics you’ll use to measure your progress. “Click…

Two Approaches to Measuring Your Website’s Success

July 25, 2012 @ 9:30 a.m. in The Business Lab by Alex Wright | Dripbook View Comments Question: What’s the best way to measure the success of my website, and whether I’m getting a sufficient return on my investment? We…

Monte Isom’s portfolio flash drive

Affordable ways to share print and web portfolios

Q: What are some less-expensive options for getting my portfolio out there? Good news! Nowadays, it really has become much more affordable to get your portfolio out there, both online and as coffee table books, which can be self-published. Here…

The Photographer’s Website: Cutting Edge Ain’t What it Used to Be

April 24, 2012 @ 9:30 a.m. in The Marketing Lab by Heather Elder | Heather Elder Represents View Comments Question: Do clients expect cutting-edge design from your website or are they just interested on the work being displayed? A commercial…

Keeping Your Website Fresh and Strong for Clients

April 18, 2012 @ 11 a.m. in The Marketing Lab by Michael Thibeault | Art Rep NYC View Comments Question: What do clients want to see when they look at my site? Your website is one of the most important…

Blogs and Websites: Different Purposes, Different Results

April 11, 2012 @ 10 a.m. in The Business Lab by Marc Scheff | Marc Scheff View Comments Question: Is having a blog alone OK, or does an illustrator need a website, too? What are the benefits of having a…

3 Tools to Optimize Your Photography Website

April 5, 2012 @ 11 a.m. in The Marketing Lab by Allen Murabayashi | PhotoShelter View Comments Question: What are some tools to analyze your website’s effectiveness? You can’t determine your website’s “effectiveness” until you define its goals. Is the…

A video tutorial by Jennifer Kilberg, Amanda Sosa Stone and Suzanne Sease

The Portfolio Edit: Curating Your Chaos

Portfolio and website editing tutorial by Jennifer Kilberg, Amanda Sosa Stone and Suzanne Sease A well-defined portfolio is every artist’s best chance for commercial success – creating one is every artist’s biggest challenge. Virginia-based photographer Casey Templeton had thousands and…

Dialogues Podcast: The Artist’s Website in an Increasingly Digital World

March 6, 2012 @ 9:30 a.m. in The Marketing Lab by Dialogues Podcast View Comments Question: What directions do you see artists’ websites heading in our digitally focused world? For today’s photographers and illustrators, keeping up with digital innovations –…