You’ve got your camera, your website locked and loaded with your best images, and you’re ready to start booking clients and creating work you love in the process. But, before you hit send on that next email blast – have you taken the time to carefully craft and consider your vision? With thousands of photographers clamoring for the attention of the same creative buyers, you’ve got to make your mark with a clearly defined physical and emotional brand.
Have you determined your visual style and then built a portfolio around it? Have you clearly defined your ‘positioning statement’ to help you establish your brand and narrow down your target audience? Photographers often overlook the key elements of style and vision as the cornerstone of their marketing strategy.
In this webinar, you’ll learn the essential steps and thought processes required to help you establish a clearly defined vision for a strong branding and marketing platform as a visual artist. World-renowned Fashion Photographer and Educator, Lindsay Adler, and industry expert and Director of Consulting at Agency Access, Jennifer Kilberg, lay the groundwork for crafting a competitive vision.
Lindsay has been with Agency Access for seven years. After a transition from Campaign Manager where she managed multiple client campaigns, she found her home as Marketing Manager. She enjoys working in the creative world and bringing her Public Relations background to the forefront.
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