Based on my conversations with photographers, editors, and ad agency creatives, there are certain “requirements” for a successful website – one that will be bookmarked and returned to again and again.
The first and most obvious requirements for an artist’s website are:
The second set of requirements includes:
A few years ago, when templated websites became more popular, one of the frequent criticisms was that “they all look the same.” With a greater number of design options and affordable choices available now, they don’t all look the same- the common element is the navigation. And, the fact they are the same or similar is something an art buyer doesn’t mind. If buyers see that your site is a liveBooks or an aPhotoFolio website, they already have an idea of how to navigate it. This gives them one less thing to be concerned about during the short visit they make to look at your work, allowing them to enjoy looking at the work more.
After spending a number of years in the commercial photography industry, Louisa Curtis now works to help photographers refine their vision, target the appropriate audience, and create and implement internet-driven business plans.
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