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Website Layouts and Templates That Attract Art Buyers

Based on my conversations with photographers, editors, and ad agency creatives, there are certain “requirements” for a successful website – one that will be bookmarked and returned to again and again.

Building a Good Website Is Mostly Common Sense, Not Rocket Science

The first and most obvious requirements for an artist’s website are:

  • Large, quick-loading images
  • Easy and quick to navigate
  • Simple for you to update on a regularly

The second set of requirements includes:

  • Don’t make the portfolios too long. If you see a portfolio of images that says 1 of 20, it feels like a reasonable and manageable number of images to view; if it says 1 of 68, chances are the viewer is not going to look at all 68 images.
  • Please make an effort to label them. There’s nothing more uninviting than Portfolio1, Portfolio2, and so on.

Navigation, Navigation, Navigation

A few years ago, when templated websites became more popular, one of the frequent criticisms was that “they all look the same.” With a greater number of design options and affordable choices available now, they don’t all look the same- the common element is the navigation. And, the fact they are the same or similar is something an art buyer doesn’t mind. If buyers see that your site is a liveBooks or an aPhotoFolio website, they already have an idea of how to navigate it. This gives them one less thing to be concerned about during the short visit they make to look at your work, allowing them to enjoy looking at the work more.

Louisa Curtis

After spending a number of years in the commercial photography industry, Louisa Curtis now works to help photographers refine their vision, target the appropriate audience, and create and implement internet-driven business plans.

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