We are pleased to introduce the first in our Dialogues Podcast series: regular podcasts presented by a panel of experts, addressing a question asked by one of our members and other artists in the industry.
This issue’s 10 min podcast addresses the question:
What role does email marketing play in an overall integrated marketing plan?
There’s no need to be intimidated by the concept of integrated marketing. It simply means utilizing a diversity of media and contact vehicles. Email is an essential component. Research, consistency, patience and time are all key ingredients for success, as a mere 3-5% click through from email to web is actually considered a healthy percentage.
Podcast Download link
Expect more detail on all these points, from all these experienced insiders: Amanda Sosa Stone of Sosa Stone, Ilise Benun of Marketing Mentor, Suzanne Sease of Suzanne Sease Productions, Louisa Curtis of Chatterbox Enterprises, Heather Lefort Director of Sales and Dan Caruso Sales Manager, Agency Access.
Please note that the audio quality is not consistent. This issue will be rectified in our future podcasts.
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